By incorporating technology and integrating more advanced features, manufacturers are focusing on the advancement of users’ experience.
The market growth of instant hot water continues with a steep rise with the evolution of many designs. Do you really think that the category has reached its peak of innovation?
Over the past couple of years, there has been a significant increase in sales of hot water taps. The strong signs indicate that the market is now mature for this particular category of hot water taps Ireland. Over the past few years, manufacturers have seen double- and even triple-digit increase, as stated by managing director of Quooker Stephen Johnson.
Furthermore, as per his statement, sales have doubled between 2021 and 2022, with a 100% growth-rate annually. Today, the UK and Ireland have almost 500,000 taps installed in kitchens, a fact which is extremely appreciated. This astounding rise of instant hot water taps has some significant reasons. In this blog, we will delve into those reasons in detail:
Design Development
The rise in sales of instant hot water taps is not only proportionate to the inclusion of instant hot water. It has also fuelled up with the incorporation of improved designs with numerous water options, pull-out spouts, digital controls, and a range of finishes.
The fact is further authorized by the statement of Quooker’s Stephen Johnson. He stated that people value items that are multipurpose and integrated. It was also found that after the 2018 premiere, the Flex tap model had gained the greatest popularity and exhibited the fastest growth. Furthermore, Hotspot Titanium’s Nick Taylor claims that their Flex tap is also the best-selling product. Hence, it is quite clear that instant hot water taps are an integral part of today’s kitchen.
The head of sales and marketing at Franke Jo Sargent, stated that in recent times, people are eagerly spending more bucks on the latest technology. This quest for upgraded versions of instant hot water taps is responsible for the rise of order value.
Nowadays, people are constantly in search of additional innovations. She also added, “The introduction of more colored finish options has also impacted positively on sales as it reflects the growing appetite for design personalization in the home.”
Innovation Peak
Does this imply that the innovation of instant hot water taps has reached the peak? According to industry analysts, the answer is a big no. In the words of Hotspot Titanium’s Nick Taylor, an innovation peak is still quite some way off. Much more needs to be innovated. Improved hard water resistance, enhanced safety, and improved filtration are some of the things he highlights. Experts actually predict that innovation will differ in various segments of the market.
Alex Rowe, the marketing manager at Qettle, states: “Despite the proliferation of taps, no segment of the market has really peaked in terms of innovation,” At the top end, there is a chance for clever design to ensure that everyone has a luxurious and possibly even personalized experience—from the installation to the final users. These instant hot water taps will reach new heights of creativity due to their space-saving features.
Added Emphasis On Sustainability
The benefits of fast hot water on tap for hygiene have been embraced by customers in the post-pandemic era. However, people are also growing more aware of their energy use due to rising price inflation, especially in electricity bills. Qettle’s Alex Rowe continues saying, that consumers are questioning products’ origins, value for money, and sustainability across all market segments.
As a result, due diligence on the part of retailers about appliances has become mandatory, even for reasonably well-off customers. Furthermore, clients on a tight budget may be persuaded to install an instant hot water tap in their kitchen by sustainability, which enables users to save money and energy.
To add emphasis on this conception, Stephen Johnson of Quooker states that, although buying a hot water tap has an unavoidable upfront expense, the long-term advantages and savings make it totally worthwhile.
Service & Support
Industry experts suggest that service packages, warranties, and after-sale support will be included in future development and sales prospects, rather than only focusing on the tap and boiler.
Final Takeaway
Overall, as per the focus of manufacturers, the hot tap will become a mainstream kitchen fixture. Furthermore, the whole industry will focus on overcoming the hurdles, which may include lifestyle and convenience, hygiene, energy, cost savings, and the addition of water softeners Ireland. Finally, with the emergence of innovation, these instant hot water taps will fuel up the market expansion soon. Hence, to get the best deal, contact Tap Magic, a reliable supplier and installer of instant hot water taps.
